Trademark Tug-of-War: Shezan Brands Battle Over Trademark Registrations

Shezan Services (Private) Limited and Shezan International Limited have filed a legal complaint seeking declaratory judgment and injunctive relief against Indiana companies, Intershez Corporation and Shezan, LLC. The plaintiffs claim that Intershez and Shezan, LLC fraudulently registered Shezan Services’ trademarks in the United States and used these registrations to have U.S. Customs and Border Protection (CBP) detain shipments of genuine Shezan products.

According to court documents, Shezan International, established in 1964, is known for high-quality food and beverage products, including juices, jams, sauces, and canned goods. These products are sold in over 25 countries, including the United States. Shezan Services claims to own the SHEZAN trademark and logo for these products.

Plaintiffs allege that Intershez, formed in 1996 and with a distribution agreement with Shezan  International, registered Shezan Services’ trademarks without permission in 2004. They further claim that in 2020, these trademarks were transferred to Shezan, LLC, a company established by the same individuals who previously managed Intershez. The plaintiffs argue that after Intershez was dissolved in 2008, it falsely claimed ownership of the trademarks and used them to record with U.S. Customs and Border Protection (CBP), resulting in the detention of genuine Shezan products.

The plaintiffs seek a court ruling that they are not infringing on the trademarks and that these trademarks should be invalidated. They also request the court prevent the defendants from enforcing their trademark claims and seek damages, including attorney’s fees and costs.

The case has been assigned to Judge Tanya Wilson Pratt and Magistrate Judge Tim A. Baker in the U.S. District Court of Southern Indiana Case No. 1:25-cv-00358.

Complaint