Indiana Intellectual Property Law News
AWGI, LLC and Atlas Van Lines, Inc. (“Plaintiffs”) have filed a lawsuit against Atlas Mover Group LLC (“AMG”) and United Best Moving LLC (“UBM”) (“Defendants”) for trademark infringement and unfair competition. Plaintiffs claim that Defendants are unlawfully using the “Atlas” mark, which is associated with decades of goodwill and recognition in the moving and storage industry.
According to the complaint, Atlas Van Lines was founded in 1948 and has become a globally recognized brand, with over 430 independent agencies and partners in 140 countries. They own trademarks related to “Atlas,” which have been heavily promoted through advertising, online presence, and community engagement. Over the years, Atlas has built a reputation for high-quality service and earned substantial goodwill in its marks.
Defendants AMG and UBM are accused of using the “Atlas” name and logo on their website, and in their marketing materials. Plaintiffs argue that this usage creates confusion among consumers, who mistakenly believe AMG’s services are affiliated with Atlas Van Lines. Plaintiffs allege that this unauthorized use dilutes the distinctiveness of the Atlas Marks and harms their business reputation.
Atlas Van Lines claim trademark infringement, unfair competition, and false advertising under the Lanham Act. They argue that Defendants’ actions have caused confusion, mistakes, and deception regarding the origin of their services.
Plaintiffs seek several forms of relief in their lawsuit. First, they request injunctive relief to prevent Defendants from using the “Atlas” mark in any capacity. They also seek damages, including restitution, statutory damages, and treble damages for the trademark infringement. In addition, Plaintiffs ask for the transfer of any domains or social media accounts that incorporate the Atlas mark. They further request an order requiring Defendants to destroy all materials that bear the infringing mark. Finally, Plaintiffs seek the recovery of attorney’s fees, as permitted by law.
The case was assigned to District Judge Matthew P. Brookman and Magistrate Judge Crystal S. Wildeman in the U.S. District Court of Southern Indiana, and assigned Case No. 3:24-cv-116.