Articles Posted in False Designation of Origin

South Bend, Indiana — Trademark lawyers for North American Van Lines, Inc. of Ft. Wayne, Indiana sued North American Master Lines, Inc.  of Hallandale, Florida alleging infringement of two trademarks for NORTHAMERICAN, Registration Nos. 0917431 and 0915264, which have been registered by the U.S. Trademark Office.

North American Van Lines asserts that, as early as 1946, it has used the mark Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for NorthAmericanLogo.png“northAmerican” in conjunction with its packing and transportation services and that it has provided such services in all fifty states and the District of Colombia.  It owns two registrations for the mark, both of which were issued in 1971.

North American Master Lines provides packing and transportation services across the United States.  It offers local and interstate services for residential, business and military customers.

North American Van Lines claims that North American Master Lines previously did business as “1st Choice Van Lines, Inc.” and that it changed its name to North American Master Lines in October 2012.  North American Master Lines also registered and is using the “NorthAmericanMasterLines.com” domain name.

North American Van Lines has filed a lawsuit alleging trademark infringement, unfair competition and cybersquatting. It states in its complaint that North American Master Lines was aware of the “northAmerican” marks and used them to profit from the consumer goodwill related to those marks.  It claims that it has received complaints from consumers who were confused regarding whether North American Master Lines was affiliated with North American Van Lines.  It also asserts that it sent a cease-and-desist letter to North American Master Lines but received no response.

 The complaint lists the following counts:

·         Count I: Cybersquatting Under 15 U.S.C. § 1125(d) with Respect to the NORTHAMERICAN Marks

·         Count II: Trademark Infringement of the NORTHAMERICAN Marks Under 15 U.S.C. § 1114(1)

·         Count III: Unfair Competition and False Designation of Origin of NORTHAMERICAN Marks Under 15 U.S.C. § 1125(a)

·         Count VI [sic]: Unfair Competition and Trademark Infringement of the NORTHAMERICAN Marks Under Common Law

North American Van Lines asks for a judgment that North American Master Lines has infringed upon the “northAmerican” marks; the transfer of the domain name “NorthAmericanMasterLines.com”; an injunction; an order directing North American Master Lines to engage in corrective advertising; an accounting and disgorgement of profits resulting from unlawful acts; damages, including treble damages; statutory damages up to $100,000 for domain-name infringement; and attorney fees and costs.

Practice Tip: Under U.S. trademark law, geographic terms or signs cannot be registered as trademarks if they are geographically descriptive of where the goods (or services) originate.  However, a geographical indication, as defined by the World Trade Organization, can also identify a particular good, not merely a geographic area.  In such a case, a geographic term has been used to identify the provider of a good and, over time, consumers begin to use that geographic term not only as a descriptor of the geographic source, but also of a particular company.  In such a case, the term has acquired “secondary meaning” — the capacity to identify the provider of the good — and can be protected as a trademark.

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Indianapolis, Indiana — Royal Purple, LLC of Indianapolis, Indiana has sued Compressor Parts of Holland, Ohio; Michael Klipstein (“Klipstein”) and Southern Parts & Engineering Company, LLC (“Southern Parts”) of Alpharetta, Georgia (collectively, “Defendants”) for infringement of the trademarks ROYAL PURPLE Thumbnail image for Thumbnail image for Royal Purple Logo.JPGand SYNFILM, which have been registered by the U.S. Trademark Office.   

Royal Purple, which has also recently sued Liqui Moly, about which we blogged yesterday and previously, has filed an additional trademark-infringement suit in the Southern District of Indiana against Compressor Parts, Klipstein and Southern Parts. 

Royal Purple claims it has sold lubricants for more than 20 years and has trademarked the color purple, at least in conjunction with various lubricating oils.  It owns several federal trademark registrations for the color purple as applied to lubricating oils for automotive, industrial and household uses.  It also owns multiple trademarks incorporating the word “purple” as applied to various goods.  It also owns a trademark for the term “Synfilm,” for synthetic, para-synthetic and hydrocarbon lubricants for industrial uses.  These trademarks are registered with the U.S. Trademark Office. 

Purple was chosen for its association with royalty.  (Historically, purple dye was so expensive to produce that it was used only by royalty.)  Royal Purple’s purple-identified lubricant products are sold in over 20,000 retailers in the United States and Royal Purple claims a strong secondary meaning and substantial goodwill in its trademark as a result of this use.

In this complaint, trademark lawyers for Royal Purple assert that Defendants offer goods on the compressorparts.com website using Royal Purple marks in a manner that is likely to cause a substantial number of ordinary consumers to be mistaken, confused or deceived into thinking that Defendants’ goods are offered by or affiliated with Royal Purple.  The complaint includes the following:

·         Count I: Federal Trademark Infringement

·         Count II: False Designation of Origin/False Advertising

·         Count III: Unfair Competition Under Indiana Common Law

·         Count IV: Common Law Trademark Infringement

Royal Purple seeks a permanent injunction; an accounting; damages, including punitive damages; interest; costs and attorneys’ fees.

Practice Tip: As part of the claim, Royal Purple’s lawyers included a count of trademark dilution.  This cause of action is distinct from trademark infringement and applies to trademarks that are deemed to be famous.  An action for dilution can assert either, or both, of two principal harms: blurring and tarnishment.  Dilution by blurring, codified in 15 U.S.C. 1125(c)(2)(B), arises when association with another similar mark causes the distinctiveness of the famous mark to be compromised.  In contrast, dilution by tarnishment under 15 U.S.C. § 1125(c)(2)(C) happens when the reputation of the famous mark is damaged by association with a similar mark. 

 

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Indianapolis, Indiana — Royal Purple, LLC (“Royal Purple”) of Indianapolis, Indiana sued Liqui Moly GmbH of Ulm, Germany and Liqui Moly USA, Inc. of Hauppauge, New York (collectively, “Liqui Moly”) alleging infringement of two marks, Registration Nos. 2,691,774 and 2,953,996, which have been registered with the U.S. Trademark Office.

Royal Purple Logo.JPGRoyal Purple is again suing over the use of the color purple.  We have blogged previously about the company here.  Royal Purple claims it has sold lubricants for more than 20 years and has trademarked the color purple, at least in conjunction with various lubricating oils.  It owns several federal trademark registrations for the color purple as applied to lubricating oils for automotive, industrial and household uses.  It also owns multiple trademarks incorporating the word “purple” as applied to various goods.  These trademarks are registered with the U.S. Trademark Office. 

Purple was chosen for its association with royalty.  (Historically, purple dye was so expensive to produce that it was used only by royalty.)  Royal Purple’s purple-identified lubricant products are sold in over 20,000 retailers in the United States and Royal Purple claims a strong secondary meaning and substantial goodwill in its trademark as a result of this use.

Liqui Moly is accused of distributing, offering to sell and selling products that infringe upon Royal Purple’s trademarks and engaging in acts that constitute unfair competition and dilution.  Royal Purple also alleges that Liqui Moly’s use is a purposeful attempt to trade upon Royal Purple’s trademarks.  It asserts that Liqui Moly’s infringing use of Royal Purple’s intellectual property is likely to cause confusion, mistake or deception in customers or potential customers who encounter the Liqui Moly products.  It also claims that Liqui Moly’s use will dilute the “distinctive quality” Royal Purple’s trademarks.  Finally, it alleges that Liqui Moly’s use removes from Royal Purple its ability to control the quality of products and services provided under Royal Purple’s trademark, by placing them partially under the control of Liqui Moly, USA and Liqui Moly GmbH, two third parties unrelated to Royal Purple.

Trademark attorneys for Royal Purple filed suit alleging:

·         Count One: Trademark Infringement Under Federal Law – 15 U.S.C. § 1114

·         Count Two: Unfair Competition; False Designation of Origin Under Federal Law – 15 U.S.C. § 1125(a)

·         Count Three: Dilution Under Federal Law 15 U.S.C. 1125(c)

·         Count Four: Dilution in Violation of Indiana Code § 24-2-1-13.5

·         Count Five: Common Law Trademark Infringement

·         Count Six: Unfair Competition Under Indiana Common Law

·         Count Seven: Unjust Enrichment

Royal Purple seeks preliminary and permanent injunctions, the destruction of all allegedly infringing inventory, treble damages, costs and attorneys’ fees.

Practice Tip #1: Color can serve as a useful identifier of the source of goods to consumers.  The courts, however, have had to draw some narrow lines to balance the various interests.  On the one hand, companies often invest significant amounts of money in promoting their brands and color is frequently a component of that promotion.  On the other hand, there are a limited number of colors — and an even more limited number of colors that are pleasing and appropriate for any given type of product — and courts are wary of providing a monopoly on any given color to any one company.  After all, if such a monopoly is first provided to one company, all too soon the entire spectrum may be spoken for.

Practice Tip #2: This complaint, which is very similar to an earlier action filed by Royal Purple, has added Liqui Moly USA, Inc. as a defendant and largely omitted the earlier-filed claims relating to a third trademark, registered under the U.S. Registration No. 3,819,988.

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Indianapolis, Indiana — Intellectual property lawyers for Master Cutlery, Inc. of Secaucus, New Jersey sued Pacific Solution Marketing, Inc. (“Pacific”) of Ontario, California alleging copyright and trademark infringement of three-dimensional artwork applied to knives.  Master Cutlery seeks an injunction, damages, treble damages, statutory damages, profits, attorney’s fees and costs. 

Founded 30 years ago, Master Cutlery has become the largest importer of knives in the United States.  It asserts ownership of federal trademark, patent and copyright registrations for its knives, as well as common law trade dress rights (collectively, “Master Cutlery IP”).  Among the rights that Master Cutlery claims are trademarks for the word marks “Sheriff” and “EMT” registered in Class 8 with the U.S. Trademark Office for knives.

Master Cutlery asserts that, after its use and registration of its various items of intellectual property, Pacific also began using the Master Cutlery intellectual property.  It contends that Pacific has manufactured, produced, advertised and/or sold knives that infringe upon the Master Cutlery IP.  It also asserts that Pacific has distributed advertisements and packaging bearing reproductions of Master Cutlery’s trademarks, trade dress and copyrights. 

Master Cutlery sued alleging copyright infringement under the Copyright Act; federal trademark infringement, federal trademark dilution, false designation of origin and false advertising under the Lanham Act; common law trademark and copyright infringement; unfair competition; and theft and counterfeiting under Indiana state law.  It further contends that this infringement was willful, intentional and done with the intent to confuse consumers.  The complaint, originally filed in Indiana state court, was removed by a trademark attorney for Pacific on both the grounds of federal question and diversity of citizenship.

For its claims, Master Cutlery lists the following:

·         Count I: Copyright Infringement Under 17 U.S.C. § 101 et seq.

·         Count II: Federal Trademark Infringement Under U.S.C. § 1114

·         Count III: Trademark Dilution Under 15 U.S.C. § 1125(c)

·         Count IV: False Designation of Origin or Sponsorship, False Advertising and Trade Dress Infringement Under 15 U.S.C. § 1125(a)

·         Count V: Common Law Trademark and Copyright Infringement

·         Count VI: Unfair Competition

·         Count VII: Theft Under Ind. Code § 35-43-4-2(a)

Master Cutlery asks for a permanent injunction enjoining infringement; that Pacific be required to deliver to Master Cutlery both unsold goods and goods already distributed or sold so that they can be destroyed; for compensatory damages; for treble damages or, alternatively, Pacific’s profits trebled; for statutory damages; and for attorneys’ fees and costs.

Practice Tip: Master Cutlery has included a count of felony theft under Indiana Code § 35-43-4-2(a) in its complaint.  The extent to which intellectual property is “property” in the usual sense has been litigated several times recently in the Indiana appellate court, which has made it clear that criminal statutes often apply differently to an unlawful taking of intellectual property.  For a discussion of two recent cases, see here and here.   

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South Bend, Indiana — Trademark lawyers for Coach, Inc. of New York, New York and Coach Services, Inc. of Jacksonville, Florida (collectively, “Coach“) have sued Maxx Tan; Maxx Tan Logan, LLC — both of Logansport, Indiana — and James Robert McCarthy (“McCarthy”) of Marion, Indiana, individually and d/b/a Maxx Tan, for infringement of the COACH trademark which has been registered by the U.S. Trademark Office

Coach was founded more than 70 years ago as a family-run workshop in Manhattan. Since then, the company has been engaged in the manufacture, marketing and sale of fine leather and mixed-material products including handbags, wallets and accessories including eyewear, footwear, jewelry and watches.  Coach products have become among the most popular in the world, with Coach’s annual global sales currently exceeding three billion dollars.

On October 17, 2012, a private investigator from Coach visited Maxx Tan and observed numerous trademarked handbags, sunglasses and accessories displayed for sale.  These items bore the trademarks of many high-end brands, including Coach. 

The investigator purchased a purse which bore a Coach trademark for $69 plus tax and left the store.  The investigator then returned, explained the reason for the purchase, attempted to serve a cease-and-desist letter on McCarthy, and asked McCarthy to surrender the merchandise.  McCarthy agreed to stop selling the merchandise but refused to surrender anything.

The investigator contacted the Logansport police.  In the following weeks, Maxx Tan surrendered various purses, a pair of sunglasses and a sunglasses case to the police, all of which bore the Coach mark.  All of the surrendered items are alleged to be counterfeit.

Coach, the owner of at least 47 trademarks, subsequently sued Maxx Tan and McCarthy, whom Coach contends is individually liable for any infringing activities.  It alleges that Maxx Tan and McCarthy are engaged in designing, manufacturing, advertising, promoting, distributing, selling, and/or offering for sale products bearing logos and source-identifying indicia and design elements that are studied imitations of the Coach trademarks.

The complaint includes counts for trademark infringement, false designation of origin and false advertising under the Lanham Act, 15 U.S.C. §§ 1114, 1116, 1117, 1125(a) and (c); trademark infringement and unfair competition under the common law of the State of Indiana; and forgery under Indiana Code § 35- 43-5-2(b) as well as counterfeiting under Indiana Code § 35-43-5-2(a), pursuant to Indiana Code § 34-24-3-1.  These counts are listed as:

·         COUNT I (Trademark Counterfeiting, 15 U.S.C. § 1114)

·         COUNT II (Trademark Infringement, 15 U.S.C. § 1114)

·         COUNT III (False Designation of Origin and False Advertising, 15

                             U.S.C. § 1125(a))

·         COUNT IV (Common Law Trademark Infringement)

·         COUNT V (Common Law Unfair Competition)

·         COUNT VI (Forgery Under Ind. Code § 35-43-5-2(b))

·         COUNT VII (Counterfeiting Under Ind. Code § 35-43-5-2(a))

·         COUNT VIII (Common Law Unjust Enrichment)

·         COUNT IX (Attorneys’ Fees)

Coach asks the court, inter alia, to enter judgment against the defendants on all counts; for an injunction against further wrongful activity; to order that all infringing materials be recalled and disposed of; to award to Coach statutory damages of $2,000,000 per counterfeit mark per type of good; to award punitive damages; and to award to Coach its costs and attorneys’ fees.

Practice Tip: Coach has been very aggressive in protecting its intellectual property rights in Indiana courts over the last few years. Coach’s intellectual property attorneys have filed numerous similar lawsuits in Indiana courts, several of which Indiana Intellectual Property Law and News has blogged about. 

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Indianapolis, Indiana — Trademark lawyers for Sensory Technologies, LLC (“Sensory Indiana”) of Indianapolis, Indiana sued Sensory Technology Consultants, Inc. (“Sensory Utah”) of Morgan, Utah alleging infringement of Trademark Registration No. 3282956 for the mark “SENSORY TECHNOLOGIES®” which has been registered with the U.S. Trademark Office.

Sensory Indiana sued in the Southern District of Indiana for declaratory judgment, injunction and damages, alleging that SensoryUtahLogo.JPGSensory Utah has committed trademark infringement, false designation of origin and unfair competition with its unauthorized use of “Sensory Technology Consultants,” a mark similar to Sensory Indiana’s “Sensory Technologies” trademark. 

Sensory Indiana, which describes itself on its website as “a leading audio-visual, telepresence system and collaboration solutions provider” asserts that Sensory Utah used a mark which is visually and phonetically similar to the “Sensory Technologies” mark with the intent to trade on the goodwill with the public established by Sensory Indiana and to cause confusion, mistake or deception.  Sensory Indiana further asserts that Sensory Utah is in the business of providing services similar to those provided by Sensory Indiana.

The “Sensory Technologies” mark is federally registered for audio-visual and video conferencing design services, integrating audio-visual and video conferencing systems, help desk technical consultation services, customized computer programming for others and technical consultation regarding audio-visual equipment and video conferencing systems.  Sensory Indiana indicates that the mark has been used in commerce since March 2006 and that it is distinctive and/or has acquired secondary meaning and significance in the minds of the purchasing public.

Several times in early 2013, Sensory Indiana alerted Sensory Utah that Sensory Utah’s use of “Sensory Technology Consultants” was unauthorized.  The current lawsuit was commenced after those notices went unanswered.  The complaint alleges:

      ·         Count I: Trademark Infringement

·         Count II: False Designation of Origin

·         Count III: Unfair Competition

·         Count VI [sic]: Declaratory Judgment

·         Count VIII [sic]: Preliminary and Permanent Injunctive Relief

Sensory Indiana seeks a judgment against Sensory Utah on counts I through III; injunctive relief; and damages, including punitive damages and damages for corrective advertising.

Practice Tip: According to its website, Sensory Utah has been in business since 2006, the same year in which Sensory Indiana’s mark was initially used in commerce.  This may cause some difficulties for Sensory Indiana.  While federal registration of a trademark has advantages, trademark protection may also be acquired by being the first to use a mark in commerce.  As a result, an unregistered trademark may be more robust from a legal standpoint than one that has been registered with the U.S. Trademark Office.  This makes it extremely important to do a comprehensive search for others’ potential trademark rights — including those that will not be evident from a search of the Trademark Electronic Search System databasebefore you begin to use a mark. 

 

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South Bend, Ind. — Trademark lawyers for Coach, Inc. of New York, N.Y. and Coach Services, Inc. of Jacksonville, Fla. (collectively, “Coach”) sued Downtown Gift Shop of Mishawaka, Ind. and Chun Ying Huang of Granger, Ind. (“Huang”) alleging various violations of intellectual-property law, including trademark infringement, forgery and counterfeiting. 

Thumbnail image for Thumbnail image for CoachLogo.JPGCoach was founded more than 70 years ago as a family-run workshop in Manhattan. Since then, the company has been engaged in the manufacture, marketing and sale of fine leather and mixed-material products including handbags, wallets and accessories including eyewear, footwear, jewelry and watches.  Coach products have also become among the most popular in the world, with Coach’s annual global sales currently exceeding three billion dollars.

On December 8, 2012, a private investigator from Coach visited the Downtown Gift Shop and observed thousands of handbags, boots, and accessories displayed for sale.  These items bore the trademarks of many high-end brands including Coach, Louis Vuitton, Chanel and Tiffany. 

On December 11, 2012, investigators from Coach accompanied officers from the St. Joseph County Police Department, Indiana State Police Department, and the Department of Homeland Security, to execute a search warrant on Downtown Gift Shop

The investigators and officers identified, photographed, and seized over 3,000 counterfeit trademarked merchandize, including over 1,000 Coach handbags, wallets, scarves, sunglasses, jewelry, and hats.  Coach contends that all of the seized items are counterfeit.

Coach, the owner of at least 47 trademarks, subsequently sued Downtown Gift Shop and Huang, whom Coach contends is individually liable for any infringing activities.  It alleges that Downtown Gift Shop and Huang are engaged in designing, manufacturing, advertising, promoting, distributing, selling, and/or offering for sale products bearing logos and source-identifying indicia and design elements that are studied imitations of the Coach trademarks.

The complaint includes counts for trademark infringement, false designation of origin and false advertising under the Lanham Act, 15 U.S.C. §§ 1114, 1116, 1117, 1125(a) and (c); trademark infringement and unfair competition under the common law of the State of Indiana; and forgery under Indiana Code § 35- 43-5-2(b) as well as counterfeiting under Indiana Code § 35-43-5-2(a), pursuant to Indiana Code § 34-24-3-1.  These counts are listed as:

·         COUNT I (Trademark Counterfeiting, 15 U.S.C. § 1114)

·         COUNT II (Trademark Infringement, 15 U.S.C. § 1114)

·         COUNT III (False Designation of Origin and False Advertising, 15 U.S.C. § 1125(a))

·         COUNT IV (Common Law Trademark Infringement)

·         COUNT VII [sic] (Common Law Unfair Competition)

·         COUNT VIII (Forgery Under Ind. Code § 35-43-5-2(b))

·         COUNT IX (Counterfeiting Under Ind. Code § 35-43-5-2(a))

·         COUNT X (Common Law Unjust Enrichment)

·         COUNT XI (Attorneys’ Fees)

Coach asks the court, inter alia, to enter judgment against the defendants on all counts; for an injunction against further wrongful activity; to order that all infringing materials be recalled and disposed of; to award to Coach statutory damages of $2,000,000 per counterfeit mark per type of good; to award punitive damages; and to award to Coach its costs and attorneys’ fees.

Practice Tip: Homeland Security Investigations (“HSI”), a directorate of U.S. Immigration and Customs Enforcement, is one of the agencies charged with investigating counterfeit goods.  Much of the sales volume of counterfeit goods has moved to the Internet and, as part of its efforts, HSI is authorized to petition a court to order the seizure of domain names of websites selling counterfeit goods over the Internet.

One such seized domain name, http://designsfauxreal.com/, has been redesigned by HSI as a warning for visitors and includes such advertising copy as “FREE identity theft with every purchase” and “LOOK!  Low quality counterfeit product.  On closer inspection, alligator may resemble a tadpole.”

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New Albany, Ind. — Intellectual property lawyers for Microsoft Corp. of Redmond, Wash. sued MicrosoftLogo.JPGMister HardDrive and Mark Cady of Scottsburg, Ind. alleging infringement of copyrighted work TX 5-407-055 titled Microsoft Windows XP Professional : version 2002 registered with the U.S. Copyright Office; and Trademark Registration Nos. 1,200,236; 1,256,083; 1,872,264 and 2,744,843 registered with the U.S. Trademark Office.

Microsoft, the seventh largest publically traded company in the world, has sued Mister Harddrive, a business entity of unknown legal structure that is also known as Mister HardDrive’s Wipe and Restore (“Mister HardDrive”), and Mark Cady, an individual, alleging that they engaged in copyright and trademark infringement; false designation of origin, false description and representation; and unfair competition.

Microsoft develops, markets, distributes and licenses computer software.  Microsoft’s software programs are recorded on discs, and they are packaged and distributed together with associated proprietary materials such as user’s guides, user’s manuals, end user license agreements, and other components.  Mister HardDrive is engaged in the business of advertising, marketing, installing, offering, and distributing computer hardware and software, including products sold as Microsoft software.

In its complaint, Microsoft alleges that Mister HardDrive and Mark Cady offered, installed, and distributed unauthorized copies of Microsoft software and thereby infringed Microsoft’s copyrights, trademarks and/or service mark.  Infringement and/or misappropriation of Microsoft’s copyrights, advertising ideas, style of doing business, slogans, trademarks and/or service mark in defendants’ advertising is also alleged.

Microsoft asserts that in December 2012, defendants were found to have distributed computer systems with unauthorized copies of Windows XP installed on them.  Microsoft asked defendants to stop making and distributing infringing copies of Microsoft software but claims that additional computers with unauthorized copies of Windows XP were subsequently distributed by defendants.  Microsoft claims that such distribution of counterfeit and infringing copies of their software — along with related infringing items — is ongoing.

The complaint lists the following counts:

·         First Claim [Copyright Infringement – 17 U.S.C. § 501, et seq.]

·         Second Claim [Trademark Infringement – 15 U.S.C. § 1114]

·         Third Claim [False Designation Of Origin, False Description And Representation –

·         15 U.S.C. § 1125 et seq.]

·         Fourth Claim [Indiana Common Law Unfair Competition]

·         Fifth Claim [For Imposition Of A Constructive Trust Upon Illegal Profits]

·         Sixth Claim [Accounting]

Microsoft asks that the court adjudge that the defendants have willfully infringed its federally registered copyright; that the defendants have willfully infringed several of its federally registered trademarks and one of its service marks; that the defendants have committed and are committing acts of false designation of origin, false or misleading description of fact, and false or misleading representation against Microsoft; and that the defendants have engaged in unfair competition in violation of Indiana common law.   

Microsoft seeks damages, an accounting, the imposition of a constructive trust upon defendants’ illegal profits, and injunctive relief.

Practice Tip: Microsoft has named as defendants both the business entity and the individual who has been identified as related to Mister HardDrive as “an owner, operator, officer, [or] shareholder, [who] does business as and/or otherwise controls” the business.  A corporate officer, director or shareholder is, as a general matter, personally liable for all torts which he authorizes or directs or in which he participates, even if he acted as an agent of the corporation and not on his own behalf.

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Indianapolis, Ind. – A trademark lawyer for American actor, minister, producer and writer Leon Isaac Kennedy of Burbank, Calif. sued alleging Lanham Act violations, unfair competition andKennedyLogo.JPG violations of various Indiana state statutes as a result of defendants’ purchase of the domain name Leonisaackennedy.com.  The defendants are GoDaddy.com, LLC of Scottsdale, Ariz., Spirit Media of Phoenix, Ariz., Arthur Phoenix of Phoenix, Ariz. and John Does 1-5.

In a complaint for damages and injunctive relief, Kennedy alleges that the defendants have violated his intellectual pgoDaddyLogo2.JPGroperty rights by purchasing a domain name consisting of Kennedy’s first, middle and last name.  Spirit Media is the registrant and owner of the domain name.  Phoenix is also listed as a registrant.  GoDaddy is the current registrar. 

Kennedy claims that no content has ever been placed on the domain website and that the defendants have offered the domain name for sale for $5,000 at a domain auction.  He asserts that this “use of the Domain violates the “Anti Cybersquatting Piracy [sic] Act.”

Kennedy asserts ownership of all interests in his name, image, likeness and voice (“Kennedy right of publicity”) as well as other intellectual property rights such as trademarks, copyrights and rights of association as associated with the Kennedy right of publicity.  He alleges that SpiritMediaLogo.JPGthe purchase constitutes unauthorized and illegal commercial use and registration of a domain name and violates his personal and/or property rights.  He further claims that this commercial use has siphoned the goodwill from his various property interests and asserts that he has been irreparably harmed as a result.  

The complaint lists seven claims:

·         Count I: Violation of Section 1125 (a) of the Lanham Act

·         Count II: Violation of Section 1125 (d) of the Lanham Act

·         Count III: Unfair Competition

·         Count IV: Violation of Indiana Right of Publicity

·         Count V: Conversion (I.C. § 35-43-4-3)

·         Count VI: Deception I.C. § 35-43-5-3(a)(6)

·         Count VII: Indiana Crime Victims’ Act I.C. § 35-24-3-1

Kennedy asks for the immediate transfer of the domain name to him; an injunction enjoining the defendants from future use of Kennedy’s intellectual property; an order directing the immediate surrender of any materials featuring Kennedy’s intellectual property; damages, including treble damages; costs and attorneys’ fees.

This complaint, initially filed in an Indiana state court, was removed by GoDaddy to federal court.

Practice Tip #1: The Anticybersquatting Consumer Protection Act was enacted to create a cause of action for registering, trafficking in or using a domain name confusingly similar to, or dilutive of, a trademark or personal name.  Despite alleging malicious behavior on the part of all defendants, including GoDaddy, it will be tricky to pursue this count against GoDaddy, a domain-name registrar.  Under § 1125(d)(2)(D)(ii), the “domain name registrar or registry or other domain name authority shall not be liable for injunctive or monetary relief under this paragraph except in the case of bad faith or reckless disregard, which includes a willful failure to comply with any such court order.” 

Practice Tip #2: I.C. §§ 35-43-4-3 and 35-43-5-3(a)(6) are criminal statutes, claimed in the complaint in conjunction with an attempt to parlay the accusation into an award for damages, costs and attorneys’ fees.  The Indiana Court of Appeals has discussed “theft” and “conversion” as they pertain to takings of intellectual property in several recent cases (see, for example, here and here) and has made it clear that criminal statutes often apply differently to an unlawful taking of intellectual property.

Practice Tip #3: This complaint was submitted by Theodore Minch, who is, coincidentally, also the attorney for LeeWay Media, about which we blogged yesterday.  As with LeeWay, none of the parties seems to have much connection to Indiana.  It will be interesting as the case develops to analyze the rationale behind the decision to file in an Indiana court.
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South Bend, Ind. — Tough Mudder LLC of Brooklyn, N.Y. sued alleging trademark infringement by Mudderland of Kingsbury, Ind.; and Rick and Susan Hollaway, both of Hebron, Ind. of Tough Mudder trademarks registered under Registration Nos. 3,810,118; 4,131,912; 4,308,918; 4,131,913; 4,241,510; 4,241,512; 4,241,513; and 4,233,607 for marks containing “MUDDER,” which have been registered with the U.S. Trademark Office.

Tough Mudder is in the obstacle-course industry with challenges such as multi-mile mud ToughMudderLogo.JPGobstacle courses.  In the past three years, Tough Mudder has held such challenges in the United States, Canada, the United Kingdom and Australia with over a million registrations.  Tough Mudder has been recognized by such well-known news sources as The Wall Street Journal, ESPN, National Geographic and Sports Illustrated.

In addition to federally registered marks, Tough Mudder asserts that it is the owner of common law and federal service mark rights available without registration in the words “Mudder” and “Mudders” for use in connection with various outdoor events.  It also asserts common law and federal unregistered service mark rights in the phrases “Walk the Plank” and “Berlins Walls” that are also used in conjunction with outdoor obstacle courses and similar events.

Also in the obstacle-course industry, Rick and Susan Hollaway co-own and co-operate an unincorporated entity named “Mudderland.”  In 2012, the Hollaways designed, organized and promoted an obstacle-course mud challenge under the name “Mudderland” which was similar MudderlandLogo2.JPGto those held by Tough Mudder. In doing so, Tough Mudder alleges that the Holloways were attempting to benefit illegally from Tough Mudder’s brand by using the similar name “Mudderland” for an obstacle-course event.  The Hollaways also included other similar indicia such as the color orange and similar-or-identical obstacle names.  After having been contacted by Tough Mudder, Susan Hollaway agreed to cease using the name “Mudderland” and to abandon the domain name www.mudderland.com.

Despite this purported agreement to discontinue the use of the name “Mudderland” and the associated domain name, Tough Mudder learned in 2013 that the Hollaways had resumed using both.  The Hollaways planned to host a 2013 event which would also include an event named “Walk the Plank” and another named “Berlin Wall,” both of which are similar to names claimed by Tough Mudder.  The Holloways’ “Mudderland” website is again using the same color scheme as Tough Mudder’s website, with orange as the predominant color.

Trademark lawyers for Tough Mudder brought this case after the Holloways failed to abide by the alleged earlier agreement by the Holloways to cease what the complaint calls their “admittedly infringing activity” of Tough Mudder’s “extraordinarily valuable trademark rights.”

Tough Mudder claims that its first use in commerce of both the Tough Mudder mark and the Mudder family of marks predate the Hollaways’ first use and therefore Tough Mudder’s use of the marks has priority.  The complaint asserts that, in addition to the constructive notice of the Mudder marks provided by the federal trademark registrations, the Holloways also had actual notice of Tough Mudder’s rights in the marks as of May 21, 2012 when Tough Mudder sent the first cease-and-desist letter via e-mail to the Hollaways.  Further, it is asserted that the Holloways knew of Tough Mudder’s rights and acted with wanton disregard for those rights and with the willful intent of benefiting from the goodwill of the Tough Mudder marks.  Tough Mudder asserts that the Hollaways’ actions are likely to cause confusion, to cause mistake and to deceive consumers as to the source, nature and quality of the goods and services offered by the Hollaways and/or Tough Mudder.

Tough Mudder’s complaint lists ten counts:

·         Count 1: Federal and State Trademark Infringement

·         Count 2: Trade Name Infringement

·         Count 3: State Trademark Infringement

·         Count 4: Federal Statutory Unfair Competition

·         Count 5: False Designation of Origin

·         Count 6: Common Law Unfair Competition

·         Count 7: Trademark Dilution, § 1125(c)

·         Count 8: Trademark Dilution, Indiana Code § 24-2-1-13.5

·         Count 9: Violation of the Anticybersquatting Consumer Protection Act, 15 U.S.C. § 1125(d)(1)(A)

·         Count 10: False Advertising, 15 U.S.C. 1125(a)

Tough Mudder lists 20 separate requests for relief, among them: preliminary and permanent injunctions; transfer of the domain name www.mudderland.com to Tough Mudder; destruction of infringing items; an accounting of the profits by Mudderland attributable to infringement or other wrongful conduct; an accounting of damages to Tough Mudder; statutory damages; punitive and/or treble damages; costs of the action; and attorneys’ fees.

Practice Tip: There are facts weighing in favor of both parties in this case and, perhaps, that is why the Hollaways have decided to continue with the allegedly infringing activities.  Tough Mudder has in its favor such elements as similarity of various names, along with use of the color orange, in conjunction with muddy endurance races.  On the other hand, courts are reluctant to set aside colors for any one entity (see here).  Also, both the terms “Mudder” (a racehorse that runs well on a muddy racetrack) and “Mudderland” (when considered to be a whimsical spelling of “Motherland”) have meaning independent of any given to them through commercial use.

 

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