The court’s recent opinion by Justice Massa in Illinois Casualty Company (ICC) v. Thirty-Three Models addresses the key question of “Who decides?” in the context of arbitrability, focusing on whether disputes should be resolved by arbitration or through the courts based on the parties’ agreements. This case exemplifies an intellectual property law dispute centered on the right of publicity, which protects an individual’s identity from unauthorized commercial exploitation. The right of publicity grants individuals exclusive authority to license their own identity for commercial purposes, safeguarding their name, likeness, and other recognizable aspects from being used without permission for profit. By addressing the misuse of a person’s identity for commercial gain, this case shows the importance of upholding intellectual property rights to ensure individuals retain control over how their identity is used in the marketplace.
The main issue explored in this opinon is who has the authority to decide if a dispute must be resolved through arbitration. The court considered two primary questions:
- Does incorporating American Arbitration Association (AAA) rules indicate a clear intent to delegate arbitrability to an arbitrator.