Baskin-Robbins Franchising LLC (“Baskin-Robbins”) v. Blue Moo Ice Cream Inc. (“Blue Moo”) is a breach of contract and trademark infringement suit involving Plaintiff Baskin-Robbins/BR IP Holder, a well-known franchisor in the ice cream industry, and Defendants Blu Moo Ice Cream Inc., and Robert Holocher.
According to the complaint, Baskin-Robbins entered into franchise agreements with Blu Moo Ice Cream Inc. for the operation of Baskin-Robbins franchises in the greater Indianapolis area. However, Baskin-Robbins claims the termination of the agreements ensued due to Blu Moo’s repeated failure to fulfill financial obligations to Baskin-Robbins, triggering a series of legal actions.
The crux of the case revolves around Blu Moo’s alleged unauthorized use of Baskin-Robbins’ intellectual property, including trademarks and trade dress, after the termination of franchise agreements. Baskin-Robbins claims to have given clear instructions to cease operations and de-identify the restaurants, but Blu Moo purportedly continued to operate, sparking Baskin-Robbins’ claim of irreparable harm to their brand reputation and goodwill.