Articles Posted in Unfair Competition

Indianapolis, Indiana — Intellectual property lawyers for Master Cutlery, Inc. of Secaucus, New Jersey sued Pacific Solution Marketing, Inc. (“Pacific”) of Ontario, California alleging copyright and trademark infringement of three-dimensional artwork applied to knives.  Master Cutlery seeks an injunction, damages, treble damages, statutory damages, profits, attorney’s fees and costs. 

Founded 30 years ago, Master Cutlery has become the largest importer of knives in the United States.  It asserts ownership of federal trademark, patent and copyright registrations for its knives, as well as common law trade dress rights (collectively, “Master Cutlery IP”).  Among the rights that Master Cutlery claims are trademarks for the word marks “Sheriff” and “EMT” registered in Class 8 with the U.S. Trademark Office for knives.

Master Cutlery asserts that, after its use and registration of its various items of intellectual property, Pacific also began using the Master Cutlery intellectual property.  It contends that Pacific has manufactured, produced, advertised and/or sold knives that infringe upon the Master Cutlery IP.  It also asserts that Pacific has distributed advertisements and packaging bearing reproductions of Master Cutlery’s trademarks, trade dress and copyrights. 

Master Cutlery sued alleging copyright infringement under the Copyright Act; federal trademark infringement, federal trademark dilution, false designation of origin and false advertising under the Lanham Act; common law trademark and copyright infringement; unfair competition; and theft and counterfeiting under Indiana state law.  It further contends that this infringement was willful, intentional and done with the intent to confuse consumers.  The complaint, originally filed in Indiana state court, was removed by a trademark attorney for Pacific on both the grounds of federal question and diversity of citizenship.

For its claims, Master Cutlery lists the following:

·         Count I: Copyright Infringement Under 17 U.S.C. § 101 et seq.

·         Count II: Federal Trademark Infringement Under U.S.C. § 1114

·         Count III: Trademark Dilution Under 15 U.S.C. § 1125(c)

·         Count IV: False Designation of Origin or Sponsorship, False Advertising and Trade Dress Infringement Under 15 U.S.C. § 1125(a)

·         Count V: Common Law Trademark and Copyright Infringement

·         Count VI: Unfair Competition

·         Count VII: Theft Under Ind. Code § 35-43-4-2(a)

Master Cutlery asks for a permanent injunction enjoining infringement; that Pacific be required to deliver to Master Cutlery both unsold goods and goods already distributed or sold so that they can be destroyed; for compensatory damages; for treble damages or, alternatively, Pacific’s profits trebled; for statutory damages; and for attorneys’ fees and costs.

Practice Tip: Master Cutlery has included a count of felony theft under Indiana Code § 35-43-4-2(a) in its complaint.  The extent to which intellectual property is “property” in the usual sense has been litigated several times recently in the Indiana appellate court, which has made it clear that criminal statutes often apply differently to an unlawful taking of intellectual property.  For a discussion of two recent cases, see here and here.   

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South Bend, Indiana — Trademark lawyers for Coach, Inc. of New York, New York and Coach Services, Inc. of Jacksonville, Florida (collectively, “Coach“) have sued Maxx Tan; Maxx Tan Logan, LLC — both of Logansport, Indiana — and James Robert McCarthy (“McCarthy”) of Marion, Indiana, individually and d/b/a Maxx Tan, for infringement of the COACH trademark which has been registered by the U.S. Trademark Office

Coach was founded more than 70 years ago as a family-run workshop in Manhattan. Since then, the company has been engaged in the manufacture, marketing and sale of fine leather and mixed-material products including handbags, wallets and accessories including eyewear, footwear, jewelry and watches.  Coach products have become among the most popular in the world, with Coach’s annual global sales currently exceeding three billion dollars.

On October 17, 2012, a private investigator from Coach visited Maxx Tan and observed numerous trademarked handbags, sunglasses and accessories displayed for sale.  These items bore the trademarks of many high-end brands, including Coach. 

The investigator purchased a purse which bore a Coach trademark for $69 plus tax and left the store.  The investigator then returned, explained the reason for the purchase, attempted to serve a cease-and-desist letter on McCarthy, and asked McCarthy to surrender the merchandise.  McCarthy agreed to stop selling the merchandise but refused to surrender anything.

The investigator contacted the Logansport police.  In the following weeks, Maxx Tan surrendered various purses, a pair of sunglasses and a sunglasses case to the police, all of which bore the Coach mark.  All of the surrendered items are alleged to be counterfeit.

Coach, the owner of at least 47 trademarks, subsequently sued Maxx Tan and McCarthy, whom Coach contends is individually liable for any infringing activities.  It alleges that Maxx Tan and McCarthy are engaged in designing, manufacturing, advertising, promoting, distributing, selling, and/or offering for sale products bearing logos and source-identifying indicia and design elements that are studied imitations of the Coach trademarks.

The complaint includes counts for trademark infringement, false designation of origin and false advertising under the Lanham Act, 15 U.S.C. §§ 1114, 1116, 1117, 1125(a) and (c); trademark infringement and unfair competition under the common law of the State of Indiana; and forgery under Indiana Code § 35- 43-5-2(b) as well as counterfeiting under Indiana Code § 35-43-5-2(a), pursuant to Indiana Code § 34-24-3-1.  These counts are listed as:

·         COUNT I (Trademark Counterfeiting, 15 U.S.C. § 1114)

·         COUNT II (Trademark Infringement, 15 U.S.C. § 1114)

·         COUNT III (False Designation of Origin and False Advertising, 15

                             U.S.C. § 1125(a))

·         COUNT IV (Common Law Trademark Infringement)

·         COUNT V (Common Law Unfair Competition)

·         COUNT VI (Forgery Under Ind. Code § 35-43-5-2(b))

·         COUNT VII (Counterfeiting Under Ind. Code § 35-43-5-2(a))

·         COUNT VIII (Common Law Unjust Enrichment)

·         COUNT IX (Attorneys’ Fees)

Coach asks the court, inter alia, to enter judgment against the defendants on all counts; for an injunction against further wrongful activity; to order that all infringing materials be recalled and disposed of; to award to Coach statutory damages of $2,000,000 per counterfeit mark per type of good; to award punitive damages; and to award to Coach its costs and attorneys’ fees.

Practice Tip: Coach has been very aggressive in protecting its intellectual property rights in Indiana courts over the last few years. Coach’s intellectual property attorneys have filed numerous similar lawsuits in Indiana courts, several of which Indiana Intellectual Property Law and News has blogged about. 

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Indianapolis, Indiana — Trademark lawyers for Sensory Technologies, LLC (“Sensory Indiana”) of Indianapolis, Indiana sued Sensory Technology Consultants, Inc. (“Sensory Utah”) of Morgan, Utah alleging infringement of Trademark Registration No. 3282956 for the mark “SENSORY TECHNOLOGIES®” which has been registered with the U.S. Trademark Office.

Sensory Indiana sued in the Southern District of Indiana for declaratory judgment, injunction and damages, alleging that SensoryUtahLogo.JPGSensory Utah has committed trademark infringement, false designation of origin and unfair competition with its unauthorized use of “Sensory Technology Consultants,” a mark similar to Sensory Indiana’s “Sensory Technologies” trademark. 

Sensory Indiana, which describes itself on its website as “a leading audio-visual, telepresence system and collaboration solutions provider” asserts that Sensory Utah used a mark which is visually and phonetically similar to the “Sensory Technologies” mark with the intent to trade on the goodwill with the public established by Sensory Indiana and to cause confusion, mistake or deception.  Sensory Indiana further asserts that Sensory Utah is in the business of providing services similar to those provided by Sensory Indiana.

The “Sensory Technologies” mark is federally registered for audio-visual and video conferencing design services, integrating audio-visual and video conferencing systems, help desk technical consultation services, customized computer programming for others and technical consultation regarding audio-visual equipment and video conferencing systems.  Sensory Indiana indicates that the mark has been used in commerce since March 2006 and that it is distinctive and/or has acquired secondary meaning and significance in the minds of the purchasing public.

Several times in early 2013, Sensory Indiana alerted Sensory Utah that Sensory Utah’s use of “Sensory Technology Consultants” was unauthorized.  The current lawsuit was commenced after those notices went unanswered.  The complaint alleges:

      ·         Count I: Trademark Infringement

·         Count II: False Designation of Origin

·         Count III: Unfair Competition

·         Count VI [sic]: Declaratory Judgment

·         Count VIII [sic]: Preliminary and Permanent Injunctive Relief

Sensory Indiana seeks a judgment against Sensory Utah on counts I through III; injunctive relief; and damages, including punitive damages and damages for corrective advertising.

Practice Tip: According to its website, Sensory Utah has been in business since 2006, the same year in which Sensory Indiana’s mark was initially used in commerce.  This may cause some difficulties for Sensory Indiana.  While federal registration of a trademark has advantages, trademark protection may also be acquired by being the first to use a mark in commerce.  As a result, an unregistered trademark may be more robust from a legal standpoint than one that has been registered with the U.S. Trademark Office.  This makes it extremely important to do a comprehensive search for others’ potential trademark rights — including those that will not be evident from a search of the Trademark Electronic Search System databasebefore you begin to use a mark. 

 

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South Bend, Ind. — Trademark lawyers for Coach, Inc. of New York, N.Y. and Coach Services, Inc. of Jacksonville, Fla. (collectively, “Coach”) sued Downtown Gift Shop of Mishawaka, Ind. and Chun Ying Huang of Granger, Ind. (“Huang”) alleging various violations of intellectual-property law, including trademark infringement, forgery and counterfeiting. 

Thumbnail image for Thumbnail image for CoachLogo.JPGCoach was founded more than 70 years ago as a family-run workshop in Manhattan. Since then, the company has been engaged in the manufacture, marketing and sale of fine leather and mixed-material products including handbags, wallets and accessories including eyewear, footwear, jewelry and watches.  Coach products have also become among the most popular in the world, with Coach’s annual global sales currently exceeding three billion dollars.

On December 8, 2012, a private investigator from Coach visited the Downtown Gift Shop and observed thousands of handbags, boots, and accessories displayed for sale.  These items bore the trademarks of many high-end brands including Coach, Louis Vuitton, Chanel and Tiffany. 

On December 11, 2012, investigators from Coach accompanied officers from the St. Joseph County Police Department, Indiana State Police Department, and the Department of Homeland Security, to execute a search warrant on Downtown Gift Shop

The investigators and officers identified, photographed, and seized over 3,000 counterfeit trademarked merchandize, including over 1,000 Coach handbags, wallets, scarves, sunglasses, jewelry, and hats.  Coach contends that all of the seized items are counterfeit.

Coach, the owner of at least 47 trademarks, subsequently sued Downtown Gift Shop and Huang, whom Coach contends is individually liable for any infringing activities.  It alleges that Downtown Gift Shop and Huang are engaged in designing, manufacturing, advertising, promoting, distributing, selling, and/or offering for sale products bearing logos and source-identifying indicia and design elements that are studied imitations of the Coach trademarks.

The complaint includes counts for trademark infringement, false designation of origin and false advertising under the Lanham Act, 15 U.S.C. §§ 1114, 1116, 1117, 1125(a) and (c); trademark infringement and unfair competition under the common law of the State of Indiana; and forgery under Indiana Code § 35- 43-5-2(b) as well as counterfeiting under Indiana Code § 35-43-5-2(a), pursuant to Indiana Code § 34-24-3-1.  These counts are listed as:

·         COUNT I (Trademark Counterfeiting, 15 U.S.C. § 1114)

·         COUNT II (Trademark Infringement, 15 U.S.C. § 1114)

·         COUNT III (False Designation of Origin and False Advertising, 15 U.S.C. § 1125(a))

·         COUNT IV (Common Law Trademark Infringement)

·         COUNT VII [sic] (Common Law Unfair Competition)

·         COUNT VIII (Forgery Under Ind. Code § 35-43-5-2(b))

·         COUNT IX (Counterfeiting Under Ind. Code § 35-43-5-2(a))

·         COUNT X (Common Law Unjust Enrichment)

·         COUNT XI (Attorneys’ Fees)

Coach asks the court, inter alia, to enter judgment against the defendants on all counts; for an injunction against further wrongful activity; to order that all infringing materials be recalled and disposed of; to award to Coach statutory damages of $2,000,000 per counterfeit mark per type of good; to award punitive damages; and to award to Coach its costs and attorneys’ fees.

Practice Tip: Homeland Security Investigations (“HSI”), a directorate of U.S. Immigration and Customs Enforcement, is one of the agencies charged with investigating counterfeit goods.  Much of the sales volume of counterfeit goods has moved to the Internet and, as part of its efforts, HSI is authorized to petition a court to order the seizure of domain names of websites selling counterfeit goods over the Internet.

One such seized domain name, http://designsfauxreal.com/, has been redesigned by HSI as a warning for visitors and includes such advertising copy as “FREE identity theft with every purchase” and “LOOK!  Low quality counterfeit product.  On closer inspection, alligator may resemble a tadpole.”

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New Albany, Ind. — Intellectual property lawyers for Microsoft Corp. of Redmond, Wash. sued MicrosoftLogo.JPGMister HardDrive and Mark Cady of Scottsburg, Ind. alleging infringement of copyrighted work TX 5-407-055 titled Microsoft Windows XP Professional : version 2002 registered with the U.S. Copyright Office; and Trademark Registration Nos. 1,200,236; 1,256,083; 1,872,264 and 2,744,843 registered with the U.S. Trademark Office.

Microsoft, the seventh largest publically traded company in the world, has sued Mister Harddrive, a business entity of unknown legal structure that is also known as Mister HardDrive’s Wipe and Restore (“Mister HardDrive”), and Mark Cady, an individual, alleging that they engaged in copyright and trademark infringement; false designation of origin, false description and representation; and unfair competition.

Microsoft develops, markets, distributes and licenses computer software.  Microsoft’s software programs are recorded on discs, and they are packaged and distributed together with associated proprietary materials such as user’s guides, user’s manuals, end user license agreements, and other components.  Mister HardDrive is engaged in the business of advertising, marketing, installing, offering, and distributing computer hardware and software, including products sold as Microsoft software.

In its complaint, Microsoft alleges that Mister HardDrive and Mark Cady offered, installed, and distributed unauthorized copies of Microsoft software and thereby infringed Microsoft’s copyrights, trademarks and/or service mark.  Infringement and/or misappropriation of Microsoft’s copyrights, advertising ideas, style of doing business, slogans, trademarks and/or service mark in defendants’ advertising is also alleged.

Microsoft asserts that in December 2012, defendants were found to have distributed computer systems with unauthorized copies of Windows XP installed on them.  Microsoft asked defendants to stop making and distributing infringing copies of Microsoft software but claims that additional computers with unauthorized copies of Windows XP were subsequently distributed by defendants.  Microsoft claims that such distribution of counterfeit and infringing copies of their software — along with related infringing items — is ongoing.

The complaint lists the following counts:

·         First Claim [Copyright Infringement – 17 U.S.C. § 501, et seq.]

·         Second Claim [Trademark Infringement – 15 U.S.C. § 1114]

·         Third Claim [False Designation Of Origin, False Description And Representation –

·         15 U.S.C. § 1125 et seq.]

·         Fourth Claim [Indiana Common Law Unfair Competition]

·         Fifth Claim [For Imposition Of A Constructive Trust Upon Illegal Profits]

·         Sixth Claim [Accounting]

Microsoft asks that the court adjudge that the defendants have willfully infringed its federally registered copyright; that the defendants have willfully infringed several of its federally registered trademarks and one of its service marks; that the defendants have committed and are committing acts of false designation of origin, false or misleading description of fact, and false or misleading representation against Microsoft; and that the defendants have engaged in unfair competition in violation of Indiana common law.   

Microsoft seeks damages, an accounting, the imposition of a constructive trust upon defendants’ illegal profits, and injunctive relief.

Practice Tip: Microsoft has named as defendants both the business entity and the individual who has been identified as related to Mister HardDrive as “an owner, operator, officer, [or] shareholder, [who] does business as and/or otherwise controls” the business.  A corporate officer, director or shareholder is, as a general matter, personally liable for all torts which he authorizes or directs or in which he participates, even if he acted as an agent of the corporation and not on his own behalf.

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Indianapolis, Ind. — Trademark lawyers for Australian Gold, LLC of Indianapolis, Ind. sued in AustralianGoldLogo2.JPGthe Southern District of Indiana alleging that Devoted Creations, Inc. of Oldsmar, Fla. intentionally and willfully infringed its trademark, Registration No. 4,154,194, for “LIVE LAUGH TAN,” which is registered with the U.S. Trademark Office.

Australian Gold has been in the business of selling indoor-tanning preparations for over 20 years.  Devoted Creations also sells indoor-tanning preparations and is a competitor of Australian Gold.  Australian Gold contends that, since at least October 2010, it has used the registered mark “LIVE LAUGH TAN” as a trade name and trademark in conjunction with sales of its Australian Gold line of indoor-tanning products.  Australian Gold asserts that it has used the LIVE LAUGH TAN mark continuously, notoriously and extensively with respect to sales of the preparations since that time.  It claims that, as a result of its promotional activities, the mark has acquired substantial goodwill.  It also states that the mark is both “distinctive” and “inherently distinctive” and that it serves to distinguish Australian Gold’s indoor-tanning preparations from those of others. 

DevotedCreationsLogo.JPGDevoted Creations advertises its indoor-tanning preparations under the name “LIVE LOVE TAN.”  Australian Gold asserts that Devoted Creations is aware that Australian Gold’s customers use the LIVE LAUGH TAN mark to identify Australian Gold products and that the designation LIVE LOVE TAN was an intentional and willful copy.  It claims that Devoted Creations acted in bad faith and with full knowledge and conscious disregard of Australian Gold’s rights and that, as a result, this is an exceptional case.  It further states that Devoted Creations’ mark is substantially identical, that its indoor-tanning products directly compete with those of Australian Gold and that those products are for sale in the same channels of trade.  Finally, Australian Gold claims that Devoted Creations derives significant revenue from products sold using LIVE LOVE TAN and that such use of the mark is likely to cause confusion among consumers regarding the origins of Devoted Creations’ goods and to diminish goodwill associated with Australian Gold’s LIVE LAUGH TAN mark. 

Australian Gold’s complaint lists a count of “Federal and Common Law Trademark Infringement” and a count of “Unfair Competition.”  It seeks a judgment that the use of LIVE LOVE TAN infringes its mark; an injunction against confusing advertising or sales by Devoted Creations; damages, costs and attorney’s fees; and an award of any wrongful profits made by Devoted Creations.  

Practice Tip: Australian Gold’s decision to trademark LIVE LAUGH TAN as a mark for “Tote bags” is a curious one, as tote bags are not the products at issue.  While the United States Patent and Trademark Office will not provide legal advice online concerning an individual’s particular circumstance, in addressing similar situations, it states, “similar trademark registrations can co-exist on the register so long as the goods or services identified in the registration are adequately different so as not to raise a likelihood of confusion in the purchasing public.”

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Indianapolis, Ind. – A trademark lawyer for American actor, minister, producer and writer Leon Isaac Kennedy of Burbank, Calif. sued alleging Lanham Act violations, unfair competition andKennedyLogo.JPG violations of various Indiana state statutes as a result of defendants’ purchase of the domain name Leonisaackennedy.com.  The defendants are GoDaddy.com, LLC of Scottsdale, Ariz., Spirit Media of Phoenix, Ariz., Arthur Phoenix of Phoenix, Ariz. and John Does 1-5.

In a complaint for damages and injunctive relief, Kennedy alleges that the defendants have violated his intellectual pgoDaddyLogo2.JPGroperty rights by purchasing a domain name consisting of Kennedy’s first, middle and last name.  Spirit Media is the registrant and owner of the domain name.  Phoenix is also listed as a registrant.  GoDaddy is the current registrar. 

Kennedy claims that no content has ever been placed on the domain website and that the defendants have offered the domain name for sale for $5,000 at a domain auction.  He asserts that this “use of the Domain violates the “Anti Cybersquatting Piracy [sic] Act.”

Kennedy asserts ownership of all interests in his name, image, likeness and voice (“Kennedy right of publicity”) as well as other intellectual property rights such as trademarks, copyrights and rights of association as associated with the Kennedy right of publicity.  He alleges that SpiritMediaLogo.JPGthe purchase constitutes unauthorized and illegal commercial use and registration of a domain name and violates his personal and/or property rights.  He further claims that this commercial use has siphoned the goodwill from his various property interests and asserts that he has been irreparably harmed as a result.  

The complaint lists seven claims:

·         Count I: Violation of Section 1125 (a) of the Lanham Act

·         Count II: Violation of Section 1125 (d) of the Lanham Act

·         Count III: Unfair Competition

·         Count IV: Violation of Indiana Right of Publicity

·         Count V: Conversion (I.C. § 35-43-4-3)

·         Count VI: Deception I.C. § 35-43-5-3(a)(6)

·         Count VII: Indiana Crime Victims’ Act I.C. § 35-24-3-1

Kennedy asks for the immediate transfer of the domain name to him; an injunction enjoining the defendants from future use of Kennedy’s intellectual property; an order directing the immediate surrender of any materials featuring Kennedy’s intellectual property; damages, including treble damages; costs and attorneys’ fees.

This complaint, initially filed in an Indiana state court, was removed by GoDaddy to federal court.

Practice Tip #1: The Anticybersquatting Consumer Protection Act was enacted to create a cause of action for registering, trafficking in or using a domain name confusingly similar to, or dilutive of, a trademark or personal name.  Despite alleging malicious behavior on the part of all defendants, including GoDaddy, it will be tricky to pursue this count against GoDaddy, a domain-name registrar.  Under § 1125(d)(2)(D)(ii), the “domain name registrar or registry or other domain name authority shall not be liable for injunctive or monetary relief under this paragraph except in the case of bad faith or reckless disregard, which includes a willful failure to comply with any such court order.” 

Practice Tip #2: I.C. §§ 35-43-4-3 and 35-43-5-3(a)(6) are criminal statutes, claimed in the complaint in conjunction with an attempt to parlay the accusation into an award for damages, costs and attorneys’ fees.  The Indiana Court of Appeals has discussed “theft” and “conversion” as they pertain to takings of intellectual property in several recent cases (see, for example, here and here) and has made it clear that criminal statutes often apply differently to an unlawful taking of intellectual property.

Practice Tip #3: This complaint was submitted by Theodore Minch, who is, coincidentally, also the attorney for LeeWay Media, about which we blogged yesterday.  As with LeeWay, none of the parties seems to have much connection to Indiana.  It will be interesting as the case develops to analyze the rationale behind the decision to file in an Indiana court.
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Indianapolis, Ind. — Copyright lawyers for LeeWay Media Group, LLC of Los Angeles, Calif. filed a declaratory judgment suit against Laurence Joachim of New York, N.Y. and Los Angeles, Calif. and Trans-National Film Corporation of New York in a copyright dispute over LeewayMediaLogo.JPGthe use of portions of Bruce Lee’s 1965 screen test in the 2012 documentary “I Am Bruce Lee.”

Bruce Lee, widely considered to have been one of the most influential martial artists of all time, was also an actor and filmmaker.  He is most famous for his roles in the films The Big Boss (1971), Fist of Fury (1972), Way of the Dragon (1972), Enter the Dragon (1973) and The Game of Death (1978).  Lee was the first celebrity to be cast in major motion pictures after his death.

Lee completed his first Hollywood screen test in or about 1965.  It is over eight minutes long and, according to LeeWay Media, has been used freely in many productions over the intervening decades.  It is allegedly available for viewing on such sites as youtube.com

A documentary about Lee entitled I Am Bruce Lee was produced by LeeWay Media, a company founded by Lee’s daughter Shannon Lee.  It was released and aired on Spike TV in early 2012.  Approximately 91 seconds of the 1965 screen test were included in the documentary.  Prior to including the material from the screen test, LeeWay Media searched to determine whether the screen test was copyrighted.  It concluded that the material was in the public domain.

LeeWay Media was contacted in July 2012 by Joachim, who claimed to own the copyright to the screen-test footage.  He asserted that his copyright had been infringed.  Negotiations ensued, but the dispute was not resolved.  Among other issues, LeeWay Media asserted that it had requested but not received any relevant copyright-ownership documentation from Joachim.

In May 2013, Joachim informed LeeWay Media that, unless a six-figure settlement fee was paid, he would sue for violations of federal copyright law; federal law for unfair competition; and Indiana and California state law for unfair competition.  LeeWay Media instead filed suit against Joachim and Trans-National Film under the Declaratory Judgment Act, asking the court to declare, inter alia, that LeeWay had not committed copyright infringement. 

The complaint asks the court for the following:

·         Declaration of No Valid Copyright

·         Declaration of No Standing

·         Declaration of No Copyright Infringement

·         Declaration of No Unfair Competition

LeeWay Media also asks for attorneys’ fees and costs; and for a declaration that the claim of copyright infringement and unfair competition are in bad faith and, as such, should be sanctioned.

Practice Tip: In 1994, the Supreme Court addressed the issue of fee shifting in copyright cases in Fogerty v. Fantasy, IncSince then, the federal circuit courts have taken a variety of approaches to Fogerty and its statutory underpinning, 17 U.S.C. § 505The Seventh Circuit is among the most willing of the circuits to shift fees, stating in Riviera Distributors, Inc. v. Jones, “Since Fogerty we have held that the prevailing party in copyright litigation is presumptively entitled to reimbursement of its attorneys’ fees.”  This, perhaps, provides some insight into the rationale for a California plaintiff to sue citizens of California and New York in an Indiana court.

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South Bend, Ind. — Tough Mudder LLC of Brooklyn, N.Y. sued alleging trademark infringement by Mudderland of Kingsbury, Ind.; and Rick and Susan Hollaway, both of Hebron, Ind. of Tough Mudder trademarks registered under Registration Nos. 3,810,118; 4,131,912; 4,308,918; 4,131,913; 4,241,510; 4,241,512; 4,241,513; and 4,233,607 for marks containing “MUDDER,” which have been registered with the U.S. Trademark Office.

Tough Mudder is in the obstacle-course industry with challenges such as multi-mile mud ToughMudderLogo.JPGobstacle courses.  In the past three years, Tough Mudder has held such challenges in the United States, Canada, the United Kingdom and Australia with over a million registrations.  Tough Mudder has been recognized by such well-known news sources as The Wall Street Journal, ESPN, National Geographic and Sports Illustrated.

In addition to federally registered marks, Tough Mudder asserts that it is the owner of common law and federal service mark rights available without registration in the words “Mudder” and “Mudders” for use in connection with various outdoor events.  It also asserts common law and federal unregistered service mark rights in the phrases “Walk the Plank” and “Berlins Walls” that are also used in conjunction with outdoor obstacle courses and similar events.

Also in the obstacle-course industry, Rick and Susan Hollaway co-own and co-operate an unincorporated entity named “Mudderland.”  In 2012, the Hollaways designed, organized and promoted an obstacle-course mud challenge under the name “Mudderland” which was similar MudderlandLogo2.JPGto those held by Tough Mudder. In doing so, Tough Mudder alleges that the Holloways were attempting to benefit illegally from Tough Mudder’s brand by using the similar name “Mudderland” for an obstacle-course event.  The Hollaways also included other similar indicia such as the color orange and similar-or-identical obstacle names.  After having been contacted by Tough Mudder, Susan Hollaway agreed to cease using the name “Mudderland” and to abandon the domain name www.mudderland.com.

Despite this purported agreement to discontinue the use of the name “Mudderland” and the associated domain name, Tough Mudder learned in 2013 that the Hollaways had resumed using both.  The Hollaways planned to host a 2013 event which would also include an event named “Walk the Plank” and another named “Berlin Wall,” both of which are similar to names claimed by Tough Mudder.  The Holloways’ “Mudderland” website is again using the same color scheme as Tough Mudder’s website, with orange as the predominant color.

Trademark lawyers for Tough Mudder brought this case after the Holloways failed to abide by the alleged earlier agreement by the Holloways to cease what the complaint calls their “admittedly infringing activity” of Tough Mudder’s “extraordinarily valuable trademark rights.”

Tough Mudder claims that its first use in commerce of both the Tough Mudder mark and the Mudder family of marks predate the Hollaways’ first use and therefore Tough Mudder’s use of the marks has priority.  The complaint asserts that, in addition to the constructive notice of the Mudder marks provided by the federal trademark registrations, the Holloways also had actual notice of Tough Mudder’s rights in the marks as of May 21, 2012 when Tough Mudder sent the first cease-and-desist letter via e-mail to the Hollaways.  Further, it is asserted that the Holloways knew of Tough Mudder’s rights and acted with wanton disregard for those rights and with the willful intent of benefiting from the goodwill of the Tough Mudder marks.  Tough Mudder asserts that the Hollaways’ actions are likely to cause confusion, to cause mistake and to deceive consumers as to the source, nature and quality of the goods and services offered by the Hollaways and/or Tough Mudder.

Tough Mudder’s complaint lists ten counts:

·         Count 1: Federal and State Trademark Infringement

·         Count 2: Trade Name Infringement

·         Count 3: State Trademark Infringement

·         Count 4: Federal Statutory Unfair Competition

·         Count 5: False Designation of Origin

·         Count 6: Common Law Unfair Competition

·         Count 7: Trademark Dilution, § 1125(c)

·         Count 8: Trademark Dilution, Indiana Code § 24-2-1-13.5

·         Count 9: Violation of the Anticybersquatting Consumer Protection Act, 15 U.S.C. § 1125(d)(1)(A)

·         Count 10: False Advertising, 15 U.S.C. 1125(a)

Tough Mudder lists 20 separate requests for relief, among them: preliminary and permanent injunctions; transfer of the domain name www.mudderland.com to Tough Mudder; destruction of infringing items; an accounting of the profits by Mudderland attributable to infringement or other wrongful conduct; an accounting of damages to Tough Mudder; statutory damages; punitive and/or treble damages; costs of the action; and attorneys’ fees.

Practice Tip: There are facts weighing in favor of both parties in this case and, perhaps, that is why the Hollaways have decided to continue with the allegedly infringing activities.  Tough Mudder has in its favor such elements as similarity of various names, along with use of the color orange, in conjunction with muddy endurance races.  On the other hand, courts are reluctant to set aside colors for any one entity (see here).  Also, both the terms “Mudder” (a racehorse that runs well on a muddy racetrack) and “Mudderland” (when considered to be a whimsical spelling of “Motherland”) have meaning independent of any given to them through commercial use.

 

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Ft. Wayne, Ind. — Trademark lawyers for Manchester University, Inc. (“Manchester”) of North Manchester, Ind. sued Sportswear, Inc. of Seattle, Wash. alleging trademark infringement of the “Manchester University” trademark, Registration No. 3,375,265, which is registered with ManchesterUnivLogo.JPGthe U.S. Trademark Office.

Manchester is an independent, liberal-arts university with campuses in North Manchester, Ind. and Fort Wayne, Ind.  It owns a federal trademark for “Manchester University.”  The use of the Manchester mark dates back to 1895.

PreSportwearCampusTeamShopLogos.JPGSportswear, doing business as “Prep Sportswear” and “Campus Team Shop,” operates the “Manchester University Spartans Apparel Store” as part of its online presence.  The store carries items for men, women and children including assorted shirts, sweatshirts, pants, hats and accessories that bear the name “Manchester,” often with another word or words (e.g., “Spartans” or “University”). 

Manchester has sent at least two letters to Sportswear asking it to discontinue selling goods bearing these markings, which Manchester claims infringe upon its trademark.  Despite these requests to stop, Sportswear continues to sell goods bearing the Manchester name.

In counts one and two of its complaint, Manchester alleges federal trademark infringement under §§ 32 and 43 of the Lanham Act, respectively.  Count three asserts trademark infringement and unfair competition under common law.  Manchester further contends that Sportswear’s infringement is intentional, deliberate and willful.

Manchester asks for preliminary and permanent injunctions; damages, including treble damages; Sportswear’s profits; interest; costs and attorneys’ fees.  It also lists a separate request for punitive damages. 

Practice Tip:

Litigation can be time consuming and expensive for parties.  To best protect their clients, litigators usually have the possibility of settlement in mind.  In a settlement, no one typically gets “everything they want.”   Everyone, however, usually gets something (even if it’s merely paying less in damages than they would likely pay after a trial).  But, to settle, parties need to find common ground.  Sometimes, instead of finding that common ground, they seem determined to compound the dispute. 

This case is an interesting illustration wherein, even in the complaint, one can see the parties moving farther apart.  For example, the complaint includes several exhibits.  One shows a page from the Sportswear website from September 2012 advertising “Manchester College” goods.  A September 2012 letter from Manchester College asked Sportswear to cease infringing.  A November 2012 letter followed, also demanding that the unauthorized use of the “Manchester” name cease.  In that letter, written on Manchester University stationery, the attorney for Manchester also noted that the institution’s name had been changed from “Manchester College” to “Manchester University.” 

Instead of evidence of an attempt to reach an understanding, and also visible in the exhibits to the complaint, is Sportswear’s response.  The screenshots of its website that had been captured prior to the letter from “Manchester University” showed “Manchester College” apparel available for sale.  After Manchester’s attorney mentioned the name change in the subsequent letter, Sportswear began carrying new merchandise bearing the “Manchester University” name.  For example, under “New Stuff” on the Sportswear website, you can find items featuring “Manchester University Spartans,” apparently designed and ordered after (and, perhaps, somewhat ironically, as a result of) receiving the November 2012 cease-and-desist letter.  Sportswear has also added a disclaimer to its “Manchester University Spartans Apparel Store” in an attempt to avoid liability: “This store is not sponsored or endorsed by Manchester University.”

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